What are Demographics?

What are demographics and why are demographics important? Demographics are a way of presenting a target population and that population’s specific preferences. People who are in advertising, sales, and marketing invest heavily in demographical studies. For these people, demographics are crucial to finding out the target population’s needs and wants in order for them to fill that need, find the niche, and make a tidy profit out of that need or niche. The word “demographics” was etymologically derived from the Greek words “demos” (people) and “graphos” (written). Based on the word’s origins, you can clearly gauge that people are the driving force in demographics. It exists because people differ in everything and thus need to be studied. Aside from advertising, sales, and marketing, demographics are indispensable in politics, government, and the film industry.

What are demographics in written form? Demographics are presented in graphs, statistics, and diagrams. The written form is full of data that helps decision-makers, such as those people working in the industries presented above, plot their strategy to win over a large portion (if not all) of the population being studied. It is the winning solution to turn to when you want to find out everything that you need to know to please your target audience.

You may ask if demographics are all about positive results alone. The answer is No. There are negative aspects of demographics as well. What are demographics’ unpleasant sides? Demographics, when done to manipulate results can have a substantial impact on the response of the target audience. This substantial impact is in terms of loss of money or credibility. Demographics are often faulted for making too many assumptions or generalizations about the population being studied. For example, if a large number of young and eligible American voters cast their ballot for a presidential aspirant of color, this doesn’t automatically mean that every single young and eligible voter in the country did the same. Another example would be a hit show in the United States would be almost impossibly hard to depict demographically as a hit in another country because of cultural biases. However, if you were to base it on relevance, there’s no arguing about the importance of demographics and its credibility as a form of scoping out a target population. The data just needs to be reliable from the very beginning.

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